Hashtags have finally found a home on Facebook.
The new feature, which is widely used on Twitter was met with mixed reactions on Facebook. A lot of people are complaining that they find hashtags annoying, and swearing they will never use them while others are thrilled that Facebook has finally ‘got it’.
For conservative industries such as healthcare, social media can be challenging.
Social media in medicine is not about socializing with others.
According to Dr. Anas Younes, chief of the Lymphoma Service at Memorial Sloan-Kettering Cancer Center, it is as professional a forum as presenting at a national meeting. The difference is that with social media, the audience can consist of millions of people. Public and patient reliance on social media for important information is a fact that physicians can no longer ignore.
Has your doctor ever asked you out on a date online?
Sounds like a joke, but apparently it’s happening. A recent report published by the Journal of American Medical Association finds that asking patients out online is the most common doctor violation. [Read More...]
It’s that time again.
Social Media Examiner has recently published their 5th annual Social Media Industry Marketing Report, which shows how B2B and B2C marketers are using social media and their future plans in this space.
My doctor just got a new out-of-state gig and I’m going to miss him.
Yet when I think about how much time we actually spent together over the last five years, it doesn’t add up to much. Maybe ten minutes every two or three times a year. But who’s counting when you have social media, right?
As content writers our top priority when writing anything is to keep the reader in mind.
One of the common problems that many new physician and healthcare bloggers have is ‘shaky blog syndrome’. That means writing the kind of blog post that never gets read or does anything to benefit your organization.
We often hear that healthcare CEO’s don’t like social media.
It’s true they have traditionally rolled their eyes at social media. It’s equally true that healthcare has lagged behind when it comes to reaching out to consumers. In fact the industry didn’t exactly roll out the red carpet when disruptive technologies such as smart phones and social media made their respective debuts several years ago.
Do you want to write a book but don’t know where to start?
Or perhaps you have a manuscript that hasn’t been published.
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to help you set the strategy.
Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things that could give them a strong Facebook presence.
It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in.
Healthcare marketers aren’t the only ones struggling to create compelling content.
A lot of brands and business owners using Twitter are just wasting time.
I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to social media is the potential for complaints, criticism and negative comments that might hurt their brand’s reputation.
Are you wondering how to influence patients and consumers?
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”