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Facebook hashtags tips

Facebook Hashtags: 6 Hot Tips for Healthcare Marketers

Hashtags have finally found a home on Facebook.

The new feature, which is widely used on Twitter was met with mixed reactions on Facebook. A lot of people are complaining that they find hashtags annoying, and swearing they will never use them while others are thrilled that Facebook has finally ‘got it’.

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Johns Hopkins uses social media to give a human touch to the brand

How Johns Hopkins Hospital Uses Social Media

For conservative industries such as healthcare, social media can be challenging.

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Social Media in Medicine: What Doctors Should Know

Social media in medicine is not about socializing with others.

According to Dr. Anas Younes, chief of the Lymphoma Service at Memorial Sloan-Kettering Cancer Center, it is as professional a forum as presenting at a national meeting. The difference is that with social media, the audience can consist of millions of people. Public and patient reliance on social media for important information is a fact that physicians can no longer ignore.

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Doctors be very cautious about "friending" their patients

Is It Ever OK for Doctors to Ask Patients Out Online?

Has your doctor ever asked you out on a date online?

Sounds like a joke, but apparently it’s happening. A recent report published by the Journal of American Medical Association finds that asking patients out online is the most common doctor violation. [Read More...]

Quick snapshot of 2013 Social Media Industry Report

How Marketers Are Using Social Media in 2013 [Infographic]

It’s that time again.

Social Media Examiner has recently published their 5th annual Social Media Industry Marketing Report, which shows how B2B and B2C marketers are using social media and their future plans in this space.

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Listening to your patients on social media is just as effective as good bed side manner

Patient Experience: Why Social Media beats Bed Side Manner

My doctor just got a new out-of-state gig and I’m going to miss him.

Yet when I think about how much time we actually spent together over the last five years, it doesn’t add up to much. Maybe ten minutes every two or three times a year. But who’s counting when you have social media, right?

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Patient education content should be simple to read and understand

Why Website Content for Patients Should Be At 6th Grade Reading Level

As content writers our top priority when writing anything is to keep the reader in mind.

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Find out what appeals to patients and their families and blog about that.

How to Blog for Patients and Families

One of the common problems that many new physician and healthcare bloggers have is ‘shaky blog syndrome’. That means writing the kind of blog post that never gets read or does anything to benefit your organization.

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Healthcare brands should use social media to engage users in human, friendly & likeable conversations.

Do Healthcare CEO’s ‘Like’ Social Media?

We often hear that healthcare CEO’s don’t like social media.

It’s true they have traditionally rolled their eyes at social media. It’s equally true that healthcare has lagged behind when it comes to reaching out to consumers. In fact the industry didn’t exactly roll out the red carpet when disruptive technologies such as smart phones and social media made their respective debuts several years ago.

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pr-ape-book-cover

How to Write, Publish and Market Your Book

Do you want to write a book but don’t know where to start?

Or perhaps you have a manuscript that hasn’t been published.

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Many organizations hire outside consultants to help tell their story

3 Reasons Not To Outsource Your Content Marketing Strategy

If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to help you set the strategy.

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Healthcare brands can be very successful on Facebook

7 Proven Tips for Healthcare Brands on Facebook

Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things that could give them a strong Facebook presence.

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There needs to be something built into your content to make it likeable & sharable

Healthcare Blogging: 6 Types of Content that People Love

It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in.

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Persuasive content starts with building strong content foundations

Healthcare Blogging: How to Build Strong Content Foundations

Healthcare marketers aren’t the only ones struggling to create compelling content.

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It's easy to waste time and get distracted on Twitter - focus is key!

6 Things You Should Do to Not Waste Time on Twitter

A lot of brands and business owners using Twitter are just wasting time.

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Don't be afraid of complainers and trolls

5 Ways to Handle Complainers, Trolls and other Social Media Blunders

I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to social media is the potential for complaints, criticism and negative comments that might hurt their brand’s reputation.

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Consumers consider blogs to be trusted sources of information

Why Healthcare Blogging is Better than Social Networking: New Research

Are you wondering how to influence patients and consumers?

The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

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