One of the common problems that many new physician and healthcare bloggers have is ‘shaky blog syndrome’. That means writing the kind of blog post that never gets read or does anything to benefit your organization.
We often hear that healthcare CEO’s don’t like social media.
It’s true they have traditionally rolled their eyes at social media. It’s equally true that healthcare has lagged behind when it comes to reaching out to consumers. In fact the industry didn’t exactly roll out the red carpet when disruptive technologies such as smart phones and social media made their respective debuts several years ago.
Do you want to write a book but don’t know where to start?
Or perhaps you have a manuscript that hasn’t been published.
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to help you set the strategy.
Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things that could give them a strong Facebook presence.
It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in.
Healthcare marketers aren’t the only ones struggling to create compelling content.
A lot of brands and business owners using Twitter are just wasting time.
I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to social media is the potential for complaints, criticism and negative comments that might hurt their brand’s reputation.
Are you wondering how to influence patients and consumers?
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”
What problems do you solve for your customers?
A content marketer’s biggest challenge is to solve customers’ problems while maximizing the effectiveness of his or her content.
I‘m always being asked how much social media services cost, so I decided to do a little research and discuss my findings in this article.
Does your healthcare organization (HCO) have a social media content strategy?
As healthcare businesses start to implement social media marketing, many are struggling to measure the ROI of their digital activities.
Have you ever read a healthcare blog that does not allow comments?
Did it make you feel inspired to come back and read it again, or share it with your friends? [Read More...]
Are you looking for ways to enhance your blogging process?
Do you need some tools to help you stay productive?
Are you wondering how consumers are using social media?
Would you like some insights to help your healthcare business better understand people’s social habits?