Sign up below and learn
Preparing your Content for the Future
Content Marketing is all about engaging a well-targeted audience with valuable, helpful and compelling content that solves their problems and persuades them to do business with you.
In social media we usually associate success with numbers – ‘number of followers or fans‘, number of times content has been re-tweeted, shared or plus 1′d and number of subscribers. This is called social proof but it’s not always proof of a job well done.
The use of social media and content marketing has exploded in all industries across the U.S. But healthcare has been very cautious in adopting, largely because of unique risks that they face in the area of online communication.
Historically, medical care has been primarily physician-centric — “take the doctor’s orders”; however, more recently, patients are playing a more active role in their treatment.
With a few exceptions healthcare websites are plagued by content that is dull, difficult to understand and fuzzy on the value proposition.
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen.
It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble.
Happy New Year friends!
It’s hard to believe that 2011 is over. It was a wonderful year for us and quite a few key milestones were achieved.
If you tell a client or an employer that their content has issues, they will obviously want to know what kind of issues you’re talking about and why they are issues.
A recent study by Content Marketing Institute and MarketingProfs, revealed that content marketing acceptance and usage is high across all industries, with no single industry reporting less than 70% adoption.
“As more businesses move towards creating integrated solutions that bring both content and expertise to their customers, content supremacy emerges as a key source of new revenue and thus stands as an important competitive differentiator.” ~ Jens Tellefsen, semanticweb.com [Read More...]
A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that: [Read More...]
Social Networks