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University of Michigan Med School Google Page

How Medical Schools are Using Social Media

As medical schools become more competitive, it is expected that social media will have an increasingly important role to play in admissions and orientation.

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Vintage car at Smithsonian museum

Why Small Business Have the Advantage on Social Media

Despite ridiculous budgets and unlimited resources that big brands have (well kinda), small business definitely have the advantage when it comes to social media.

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Childrens Memorial Mobile Site

5 Tips For Setting Up a Hospital Mobile Website

Does your hospital have a mobile-friendly website that customers can easily access and navigate when they’re on the go?

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Organ donation status on Facebook

Facebook’s Organ Donation: Good Idea or Privacy Nightmare?

A close friend of mine died at the early age of nineteen due to an undetected brain aneurysm. He was the only son with three younger sisters.  In their time of grief, the family was approached by doctors to donate his organs. The parents agreed and Mike’s organs were able to save five people’s lives, including a 9-year-old boy.

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Avoid a social media crisis by climbing the social business hierarchy of needs

How to Avoid A Social Media Crisis [Infographic]

Social media crises are on the rise.

Ever since United Airlines broke Dave Carroll’s guitar in July 2009, thousands of companies whose negative actions were amplified by social media have paid the price in terms of public humiliation, loss of good reputation and in some cases financial loss.

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Twitter profile for Jessica Sanders

How to Get Writing Gigs On Twitter

Whether you’re a part-time freelancer, full time web content writer or professional blogger, you’re always looking for new writing opportunities. As a writer, you’re a part of a large community of organizations, fellow curators and social media enthusiasts that need your talents.

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social media policy folder

4 Types of Social Media Policies for Healthcare Institutions

Social media is a disruptive technology. It bears tremendous opportunities but it also disrupts the way people work, comunicate and connect.

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smart phones used for uploading user generated content

Attracting Digital Consumers to Healthcare

Relevance! It is the end-all-be-all for today’s digital consumer.

When making a purchasing decision digital consumers are looking for content that is highly relevant to their current situations and needs.

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social media sites and user generated content

User Generated Content in the Cloud: What’s Mine is Ours?

Twitter, Facebook, YouTube, Reddit, Fark, and Digg – all great platforms for creating and sharing user-generated content. Right?

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OneRecovery Social Network for Recovering Addicts

Social Media Start-Up offers 24/7 Support to Recovering Addicts

Behavioral health is one of those areas that are perfectly suited to a round-the-clock social media support model.

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How to Use YouTube for Healthcare Content Marketing

In the last seven years, YouTube has become the most compelling social site for video sharing. According to Katrina Radic with Branding Magazine: [Read More...]

Common blogging problems

Blogging: Top 3 Most Pressing Questions Answered

With the rise in blogging popularity, there is always a new writing technique or blogging standard being preached. But whether you’re blogging for business or for personal reasons, the rules are hardly written in stone. From posting frequency to image usage, it’s all about what works for your site and for your readers. [Read More...]

book: Managing Content Marketing

How Content Turns Prospects Into Customers [Book Review]

How do you attract passionate customers?

What can you do to cut through the noise and get people to notice what you have to say?

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Millennials, brands and digital content

Millennials, Brands and Digital Content [Infographic]

Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers, magazines or TV shows are: The Economist, The Onion, Slate.com, Theoatmeal.com, Xkcd.com and Dexter.

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PwC social media consumer survey

Healthcare Social Media: Early Adopters ‘Not Waiting For Customers to Come to Them.’

A new report from PricewaterhouseCoopers outlines the various ways social media is changing the interaction between healthcare providers and consumers.

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Healthtaps question answer site

HealthTap: New Social Network for Medical Q and A’s

There’s an interesting conversation going on lately about the ‘Aspirational Self’. Tim Chang who coined the phrase refers to it as, ‘constructing and branding the person we want to be seen as, by portraying our most desirable qualities’.

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Consistency is an important element of a good blog

How to Develop Consistency on Your Blog

Are you starting a new blog? Or perhaps you’ve been blogging for a while. How do you ensure that you deliver a consistent customer experience through the content that you provide?

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