Connect with Patricia Redsicker:
Social Networks
Get Free Content Marketing Advice

Sign up below and learn

  • How to tell if your web content is impressive ?
  • How your content compares with your competitor's content ?
  • How to create smart content that attracts and retains customers ?
Removing content ROT

10 Easy Content Marketing Tips You Can Apply Today!

Content Marketing is all about engaging a well-targeted audience with valuable, helpful and compelling content that solves their problems and persuades them to do business with you.

[Read More...]

ANTHC website features a strong focus on social media

Alaska Native Tribal Health Consortium [ANTHC]: Keeping A Strong Focus on Social Media

In social media we usually associate success with numbers – ‘number of followers or fans‘, number of times content has been re-tweeted, shared or plus 1′d and number of subscribers. This is called social proof but it’s not always proof of a job well done.

[Read More...]

Online engagement can be risky for healthcare

AMA’s Social Media Policy: Minimizing Healthcare’s Engagement Risk

The use of social media and content marketing has exploded in all industries across the U.S. But healthcare has been very cautious in adopting, largely because of unique risks that they face in the area of online communication.

[Read More...]

social media is transforming the patient-doctor relationship

How social media is changing the patient-doctor relationship

Historically, medical care has been primarily physician-centric — “take the doctor’s orders”; however, more recently, patients are playing a more active role in their treatment.

[Read More...]

Online readers are impatient for relevant website content

9 Tips to Make Healthcare Content More Compelling

With a few exceptions healthcare websites are plagued by content that is dull, difficult to understand and fuzzy on the value proposition.

[Read More...]

WebMD the health-information website

Website Content: What Healthcare Marketers can learn from WebMD

WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen.

[Read More...]

Mayo Clinic encourages open communication on their blog

How Mayo Clinic Connects with Patients using Content Marketing [Case Study]

It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble.

[Read More...]

PwCreport_Healthcare&socialmedia

How Healthy is Content Marketing in the Healthcare Industry

Happy New Year friends!

It’s hard to believe that 2011 is over. It was a wonderful year for us and quite a few key milestones were achieved.

[Read More...]

How Ideas Spread with Social Media

**This article was first published on Social Media Examiner on December 7th, 2011

[Read More...]

A Practical Approach to Content Analysis

If you tell a client or an employer that their content has issues, they will obviously want to know what kind of issues you’re talking about and why they are issues.

[Read More...]

What Google+ Means for Marketers

By now, most of you are already on Google Plus — either using profiles, or pages, or both.

[Read More...]

Content Marketing and Regulated Industries – Does it Work?

In a previous post, I talked about customers being accidental content consumers.

[Read More...]

How Smart Content Solves the Engagement Problem

A recent study by Content Marketing Institute and MarketingProfs, revealed that content marketing acceptance and usage is high across all industries, with no single industry reporting less than 70% adoption.

[Read More...]

Content Intelligence – The Smart Way to Stay Competitive

“As more businesses move towards creating integrated solutions that bring both content and expertise to their customers, content supremacy emerges as a key source of new revenue and thus stands as an important competitive differentiator.” ~ Jens Tellefsen, semanticweb.com [Read More...]

Brand New Study Reveals What Makes for Effective Content Marketing

A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that: [Read More...]

21 Dangerous Blogging Mistakes (and How to Fix Them)

Are you struggling to get the results you want from your blog?

Successful blogging can be complicated, so you want to make sure you’re doing things right.

[Read More...]