How Medical Schools are Using Social Media
As medical schools become more competitive, it is expected that social media will have an increasingly important role to play in admissions and orientation.
Why Small Business Have the Advantage on Social Media
Despite ridiculous budgets and unlimited resources that big brands have (well kinda), small business definitely have the advantage when it comes to social media.
5 Tips For Setting Up a Hospital Mobile Website
Does your hospital have a mobile-friendly website that customers can easily access and navigate when they’re on the go?
Facebook’s Organ Donation: Good Idea or Privacy Nightmare?
A close friend of mine died at the early age of nineteen due to an undetected brain aneurysm. He was the only son with three younger sisters. In their time of grief, the family was approached by doctors to donate his organs. The parents agreed and Mike’s organs were able to save five people’s lives, including a 9-year-old boy.
How to Avoid A Social Media Crisis [Infographic]
Social media crises are on the rise.
Ever since United Airlines broke Dave Carroll’s guitar in July 2009, thousands of companies whose negative actions were amplified by social media have paid the price in terms of public humiliation, loss of good reputation and in some cases financial loss.
How to Get Writing Gigs On Twitter
Whether you’re a part-time freelancer, full time web content writer or professional blogger, you’re always looking for new writing opportunities. As a writer, you’re a part of a large community of organizations, fellow curators and social media enthusiasts that need your talents.
4 Types of Social Media Policies for Healthcare Institutions
Social media is a disruptive technology. It bears tremendous opportunities but it also disrupts the way people work, comunicate and connect.
Attracting Digital Consumers to Healthcare
Relevance! It is the end-all-be-all for today’s digital consumer.
When making a purchasing decision digital consumers are looking for content that is highly relevant to their current situations and needs.
User Generated Content in the Cloud: What’s Mine is Ours?
Twitter, Facebook, YouTube, Reddit, Fark, and Digg – all great platforms for creating and sharing user-generated content. Right?
Social Media Start-Up offers 24/7 Support to Recovering Addicts
Behavioral health is one of those areas that are perfectly suited to a round-the-clock social media support model.
Blogging: Top 3 Most Pressing Questions Answered
With the rise in blogging popularity, there is always a new writing technique or blogging standard being preached. But whether you’re blogging for business or for personal reasons, the rules are hardly written in stone. From posting frequency to image usage, it’s all about what works for your site and for your readers. [Read More...]
How Content Turns Prospects Into Customers [Book Review]
How do you attract passionate customers?
What can you do to cut through the noise and get people to notice what you have to say?
Millennials, Brands and Digital Content [Infographic]
Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers, magazines or TV shows are: The Economist, The Onion, Slate.com, Theoatmeal.com, Xkcd.com and Dexter.
Healthcare Social Media: Early Adopters ‘Not Waiting For Customers to Come to Them.’
A new report from PricewaterhouseCoopers outlines the various ways social media is changing the interaction between healthcare providers and consumers.
HealthTap: New Social Network for Medical Q and A’s
There’s an interesting conversation going on lately about the ‘Aspirational Self’. Tim Chang who coined the phrase refers to it as, ‘constructing and branding the person we want to be seen as, by portraying our most desirable qualities’.
How to Develop Consistency on Your Blog
Are you starting a new blog? Or perhaps you’ve been blogging for a while. How do you ensure that you deliver a consistent customer experience through the content that you provide?
Social Networks