42 Content Marketing Commandments

November 26, 2011 By Patricia Redsicker 3 Comments

This article is written by Joe Pulizzi, founder and CEO of Content Marketing Institute, as a Thanksgiving tribute to content marketers everywhere.

“At the end of 2009, I published 30 content marketing truths that I have taped above my desk. I then revised the list and republished it last Thanksgiving, as this list is something that I am grateful for because it is a constant reminder for me to stay focused.

content marketing commandments 42 Content Marketing Commandments

In the spirit of Thanksgiving in the U.S., and to give my own thanks for all that I have learned this year, I’ve added some new content marketing commandments and truisms that I’d like to share with you.” Read full article by Joe Pulizzi of Content Marketing Institute.

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Henry Jakson

Trust yourself and balance the feedback you get on your content. if you get too many cooks involved, the message gets lost and it loses its energy.
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- Anonymous
  
  I agree with you entirely Henry.
  
  Feedback can be a tricky thing especially when it’s all over the place. It might cause you to second-guess yourself and stray from your original goals. In that sense, it’s important to trust your instincts.
  
  On the other hand, feedback is also a way for your customers to let you know what they want. It’s important to keep that in mind because after all, we are writing for our readers not ourselves.
  
  Thank you for your thoughts Henry
Anonymous

I agree with you entirely Henry.

Feedback can be a tricky thing especially when it’s all over the place. It might cause you to second-guess yourself and stray from your original goals. In that sense, it’s important to trust your instincts.

On the other hand, feedback is also a way for your customers to let you know what they want. It’s important to keep that in mind because after all, we are writing for our readers not ourselves.

Thank you for your thoughts Henry