If you tell a client or an employer that their content has issues, they will obviously want to know what kind of issues you’re talking about and why they are issues.

Knowing the answer to the question,“How do you know if your content is any good?” may not be easy. But it is extremely important if you want to show your client or boss how content measures up against the competition, and where it needs improvement.

Pie chart showing types of content on a web site

In order to judge content, you must become familiar with it, understand how it relates to other content and measure it for specific content qualities.

A thorough content analysis allows you to flag problem areas, apply qualitative ratings, and illustrate real-life business reasons for improvement in a way that a client or an employer can appreciate. Read full article here.