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How to Blog for Patients and Families

May 16, 2013 By Leave a Comment

One of the common problems that many new physician and healthcare bloggers have is 'shaky blog syndrome'. That means writing the kind of blog post that never gets read or does anything to benefit your organization. … [Read more...]

Filed Under: healthcare marketing, social media Tagged With: , , , , , ,

Do Healthcare CEO’s ‘Like’ Social Media?

May 14, 2013 By Leave a Comment

We often hear that healthcare CEO's don't like social media. It's true they have traditionally rolled their eyes at social media. It's equally true that healthcare has lagged behind when it comes to reaching out to consumers. In fact the industry didn't exactly roll out the red carpet when disruptive technologies such as smart phones and social media made their respective debuts several years ago. … [Read more...]

Filed Under: healthcare marketing, social media

How to Write, Publish and Market Your Book

May 9, 2013 By Leave a Comment

Do you want to write a book but don’t know where to start? Or perhaps you have a manuscript that hasn’t been published. … [Read more...]

Filed Under: book/product review Tagged With: , , , , , , ,

3 Reasons Not To Outsource Your Content Marketing Strategy

May 7, 2013 By 2 Comments

If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to help you set the strategy. … [Read more...]

Filed Under: marketing Tagged With: , ,

7 Proven Tips for Healthcare Brands on Facebook

May 1, 2013 By Leave a Comment

Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things that could give them a strong Facebook presence. … [Read more...]

Filed Under: social media Tagged With: , , , ,

Healthcare Blogging: 6 Types of Content that People Love

April 26, 2013 By 1 Comment

It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in. … [Read more...]

Filed Under: content, healthcare marketing Tagged With: , , ,

Healthcare Blogging: How to Build Strong Content Foundations

April 24, 2013 By Leave a Comment

Healthcare marketers aren't the only ones struggling to create compelling content. … [Read more...]

Filed Under: content, healthcare marketing Tagged With: , , ,

6 Things You Should Do to Not Waste Time on Twitter

April 18, 2013 By 1 Comment

A lot of brands and business owners using Twitter are just wasting time. … [Read more...]

Filed Under: social media Tagged With: , , ,

5 Ways to Handle Complainers, Trolls and other Social Media Blunders

April 16, 2013 By 4 Comments

I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to social media is the potential for complaints, criticism and negative comments that might hurt their brand's reputation. … [Read more...]

Filed Under: social media Tagged With: , , , ,

Why Healthcare Blogging is Better than Social Networking: New Research

April 4, 2013 By 5 Comments

Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” … [Read more...]

Filed Under: healthcare marketing, Research Tagged With: , , , , , , , , , , ,
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