From what I've seen in the past, medical facilities aren't known for their social media prowess. In fact healthcare organizations are lagging behind when it comes to adaptation of social media content. … [Read more...]
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Smashing Social Media Strategy at UAB Medicine
Filed Under: content marketing case study, social media Tagged With: content analysis, content strategy, social media content, social media policy, social media strategy, UAB Medicine
How Brands Have Become Publishers
A lot of people think of content marketing as a 'new thing'. But the fact is content marketing has actually been around for almost a century. … [Read more...]
Filed Under: content Tagged With: content marketing, Content Marketing Institute, corporate story-telling, engaging content, Joe Pulizzi, non-media publishers, The Furrow, traditional media publishers
Email: Favorite Tool for Physicians to Learn About Social Media
A recent survey conducted by Medical Marketing Services Inc. (MMS) the industry leader in providing email marketing services to healthcare professionals, found that 94% of physicians prefer to learn about social media and new apps via email. … [Read more...]
Filed Under: healthcare marketing, intelligent content Tagged With: email communication, healthcare content, healthcare marketers, Medical Marketing Services, MMS, physicians and social media
5 Ways to Increase Your Healthcare Website’s Visibility
Are you a medical practitioner, a healthcare provider or healthcare organization? Has your website traffic declined and you're wondering how to reverse the trend? … [Read more...]
Filed Under: content, healthcare marketing Tagged With: Dr. Howard Luks, healthcare website visibility, Kaya Skin Clinic, Mayo Clinic, Slideshare, social media buttons, useful medical content, website content, YouTube videos
Cultivate a Big Content Mindset – Get a Bigger Frying Pan
The story is told of a man who went out fishing. One day a friend stopped by and observed that the man who was fishing was catching a lot of fish. … [Read more...]
Filed Under: Uncategorized Tagged With: content ideas, content marketing, content marketing mindset, content possibilities, social media content strategy
DeKalb Medical Joins the Healthcare Social Media Conversation
As of October 2011, there were 1,229 hospitals across the US using social media i.e. YouTube, Facebook, Twitter, LinkedIn, Foursquare and blogs (Source: http://ebennett.org/hsnl/) … [Read more...]
Filed Under: content marketing case study, healthcare marketing Tagged With: Dekalb Medical, healthcare social media, social media content, social media conversation
DHC issues 7 Healthcare Social Media Guidelines
"We're not going to sit around as you drag your feet on the issue of healthcare social media content," is what the DHC (Digital Health Coalition) appears to be telling the FDA. … [Read more...]
7 Ways to Create Content That Pulls Prospects In
The biggest challenge that all content marketers face is creating a steady flow of compelling content that attracts and retains customers and prospects at every stage of their buying cycle. (Source: Content Marketing Institute/ MarketingProfs) … [Read more...]
Filed Under: content Tagged With: buying cycles, content challenges, content creation, Content Marketing Institute, content roadblocks, Heidi Cohen
How People Search for Online Healthcare content
There's three things that you should understand about your searchers on the Internet: … [Read more...]
Attracting e-Patients with Social Media Content
With 81 percent of internet users, or 61 percent of all adults, searching online for health information*, doctors and healthcare systems should take advantage of the growing number of “e-patients” - a new generation of internet-savvy patients eagerly participating in their health care through various online avenues. *Source: Pew Internet Research, 2010 … [Read more...]
Filed Under: healthcare marketing, social media Tagged With: e-patients, engaging healthcare website, healthcare marketing, Mercy health, social media, social media conversations, Tri-health
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