Do you include email newsletters in your healthcare marketing recipe? Would you like some new tips to spice up and engage your readership? … [Read more...]
4 Essential Elements of a Great Healthcare Marketing Print Ad
January 3, 2013 By Leave a Comment
I recently came across a healthcare print ad published by Hartford Healthcare in the Hartford Business Journal (December 3, 2012), titled “Healthcare Matters: Communications in Health Care”. For some reason that ad caught my eye and as I read it through, I was captivated by a brilliant marketing piece. … [Read more...]
4 Tips for Promoting Your Hospital Brand Strategy
December 20, 2012 By 1 Comment
A great hospital brand is hard to find. That's because traditionally marketing and branding have been considered an expense rather than an investment that yields return. However much like corporate brands, hospitals and healthcare businesses should be guided by the vision of the organization, their values statement, and of course consumer rankings. … [Read more...]
4 Major Marketing Goals for Medical Businesses in 2013
December 14, 2012 By 1 Comment
Have you documented your marketing goals for 2013? Is your medical business ready to hit the ground running on January 1st? As the new year approaches most of you are busy setting up new plans to move your medical business further along in 2013. … [Read more...]
5 Ways to Know it’s Time to Update Your Medical Website
December 6, 2012 By 1 Comment
I always tell clients that their website is their "face" to the world and their customer’s window into the business. … [Read more...]
How to Write a Great Healthcare Blog Post in 30 Minutes or Less
November 19, 2012 By 4 Comments
Are you a healthcare blogger struggling to write valuable blog posts on a time crunch? … [Read more...]
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