As content writers our top priority when writing anything is to keep the reader in mind. … [Read more...]
Why Website Content for Patients Should Be At 6th Grade Reading Level
May 23, 2013 By Leave a Comment
Healthcare Blogging: How to Build Strong Content Foundations
April 24, 2013 By Leave a Comment
Healthcare marketers aren't the only ones struggling to create compelling content. … [Read more...]
Effective Content Marketing: How to Solve Your Customers Problems
April 2, 2013 By 5 Comments
What problems do you solve for your customers? A content marketer's biggest challenge is to solve customers' problems while maximizing the effectiveness of his or her content. … [Read more...]
5 Ways to Inspire Patient Relationships with Blog Comments
March 19, 2013 By 2 Comments
Have you ever read a healthcare blog that does not allow comments? Did it make you feel inspired to come back and read it again, or share it with your friends? … [Read more...]
Using Data to Create Healthcare Narratives
February 7, 2013 By Leave a Comment
I mentioned in a previous post that "important stories live in our data". … [Read more...]
3 Steps to Building Patient Personas for Content Marketing
January 31, 2013 By 3 Comments
In content marketing and social media you want to make sure you're engaging with the right people. … [Read more...]
How to Start a Health Blog in 10 Easy Steps
January 22, 2013 By 9 Comments
Are you wondering what it takes to start a health blog? A health blog can be written by a non-profit, a government agency or a healthcare business. But it can also be an individual's effort - one blogger's thoughts, experiences and advice. It is not uncommon to see health enthusiasts take to blogging as a platform to share their knowledge in medical, preventive, experiential, political or other health-related topics. … [Read more...]
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