With 81 percent of internet users, or 61 percent of all adults, searching online for health information*, doctors and healthcare systems should take advantage of the growing number of “e-patients” - a new generation of internet-savvy patients eagerly participating in their health care through various online avenues. *Source: Pew Internet Research, 2010 … [Read more...]
You are here: Home / Archives for social media
Attracting e-Patients with Social Media Content
Filed Under: healthcare marketing, social media Tagged With: e-patients, engaging healthcare website, healthcare marketing, Mercy health, social media, social media conversations, Tri-health
AMA’s Social Media Policy: Minimizing Healthcare’s Engagement Risk
The use of social media and content marketing has exploded in all industries across the U.S. But healthcare has been very cautious in adopting, largely because of unique risks that they face in the area of online communication. … [Read more...]
Filed Under: healthcare marketing, social media Tagged With: AMA social media policy, American Medical Association, healthcare social media risks, smart content
How social media is changing the patient-doctor relationship
Historically, medical care has been primarily physician-centric — “take the doctor’s orders”; however, more recently, patients are playing a more active role in their treatment. … [Read more...]
Filed Under: healthcare marketing, social media Tagged With: Booz Allen Hamilton, Chris Foster, empowering patients, healthcare marketing, healthcare social media, patient-doctor relatioship
How Ideas Spread with Social Media
**This article was first published on Social Media Examiner on December 7th, 2011 … [Read more...]
Filed Under: content, social media
What Google+ Means for Marketers
By now, most of you are already on Google Plus — either using profiles, or pages, or both. … [Read more...]
How Small Businesses Can Use Social Media to Achieve Big Business Goals
What are your business goals for 2012? How do you plan on using social media to increase your chances of success? … [Read more...]
Zuckerberg Dismisses Google+ as “A Little Version of Facebook”
During an interview between PBS’s Charlie Rose, Facebook founder Mark Zuckerberg and COO Sheryl Sandberg Monday evening (November 7th), Zuckerberg was asked what he thought about Google+. He called it Google’s “own little version of Facebook”. … [Read more...]
Filed Under: social media Tagged With: Bradley Horowitz, Facebook pages, Facebook vs Google+, Google+ pages, Mark Zuckerberg
7 Tips for Boosting SEO of Your Facebook Page
More brands and businesses are moving away from their websites and relying more on their Facebook pages. … [Read more...]
Filed Under: SEO, social media Tagged With: boosting Facebook page, Facebook page SEO, Facebook visibility, search engines and Facebook
6 Things I’m expecting from BlogWorld #BWELA
Tomorrow I'll be heading off to BlogWorld L.A. on my second content-related conference this year. … [Read more...]
Filed Under: content, social media Tagged With: #bwela, blogging strategies, blogworld, brian clark, content curation, Copyblogger, Darren Rowse, kate brodock, Problogger, successful bloggers, syracuse university
6 Ways to Become Likeable With Social Media
**This article was first posted on Social Media Examiner on September 28th, 2011 … [Read more...]
Filed Under: book/product review, social media Tagged With: book review, brands on social media, Dave Kerpen, likeable brand, social media book review, social media for brands
Social Networks