One of the common problems that many new physician and healthcare bloggers have is 'shaky blog syndrome'. That means writing the kind of blog post that never gets read or does anything to benefit your organization. … [Read more...]
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How to Blog for Patients and Families
Filed Under: healthcare marketing, social media Tagged With: blogging tips for physicians, Boston Children's Hospital, Cleveland Clinic, healthcare blogging, healthcare social media, how to blog, Kevin Pho
Do Healthcare CEO’s ‘Like’ Social Media?
We often hear that healthcare CEO's don't like social media. It's true they have traditionally rolled their eyes at social media. It's equally true that healthcare has lagged behind when it comes to reaching out to consumers. In fact the industry didn't exactly roll out the red carpet when disruptive technologies such as smart phones and social media made their respective debuts several years ago. … [Read more...]
Filed Under: healthcare marketing, social media
7 Proven Tips for Healthcare Brands on Facebook
Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things that could give them a strong Facebook presence. … [Read more...]
Filed Under: social media Tagged With: Facebook marketing, Facebook presence, healthcare brands on Facebook, healthcare social media, Medtronic Diabetes
6 Things You Should Do to Not Waste Time on Twitter
A lot of brands and business owners using Twitter are just wasting time. … [Read more...]
Filed Under: social media Tagged With: social media tips, time wasting on Twitter, Twitter for business, Twitter marketing
5 Ways to Handle Complainers, Trolls and other Social Media Blunders
I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to social media is the potential for complaints, criticism and negative comments that might hurt their brand's reputation. … [Read more...]
Filed Under: social media Tagged With: community manager, negative comments, online reputation, social media crisis, trolls
This is how much money social media professionals make
I'm always being asked how much social media services cost, so I decided to do a little research and discuss my findings in this article. … [Read more...]
Filed Under: social media Tagged With: Mack Collier, PRNewswire, social media careers, social media services
3 Steps to a Social Media Content Strategy for Healthcare
Does your healthcare organization (HCO) have a social media content strategy? … [Read more...]
Filed Under: healthcare marketing, social media Tagged With: content strategy, HCO, healthcare social media, social media strategy
Tips to Measure Social Media ROI for Your Healthcare Business
As healthcare businesses start to implement social media marketing, many are struggling to measure the ROI of their digital activities. … [Read more...]
Filed Under: healthcare marketing, social media Tagged With: healthcare marketing, healthcare social media, social media metrics, social media ROI
6 Must-Have Blogging Tools to Boost Your Productivity
Are you looking for ways to enhance your blogging process? Do you need some tools to help you stay productive? … [Read more...]
Filed Under: Fun Stuff, social media Tagged With: blogging tools, buffer, dropbox, Evernote, hootsuite, join.me, productivity, social media management, social media tools, trello
9 Social Media Trends that Could Impact Healthcare Marketers
Are you wondering how consumers are using social media? Would you like some insights to help your healthcare business better understand people’s social habits? … [Read more...]
Filed Under: healthcare marketing, social media Tagged With: consumer research report, healthcare marketing, healthcare social media, social media research
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