If you’ve had a chance to look around on this site, you may have noticed that I talk a lot about content. That’s because content writing or content marketing is my passion, and it’s what I do. But what really is content marketing anyway?

Well content marketing is when an organization (like yours!) creates, publishes and distributes any type of information or work that promotes your marketing objectives.

That content can be digital e.g. web content, blogs, ghost-written articles, e-newsletters, downloadable white papers, and even social media content, or it could be print e.g. newsletters, brochures, and so on.

The goal of content marketing is to attract a specific target audience (e.g. my target audience consists of healthcare marketers) with such interesting information that they will want to stay connected with you. Eventually they may end up becoming your customers. But as with any other kind of advertising there are those who will enjoy your content yet never become customers! That’s just the cost of doing business

So if you have a content writing project (or other) that looks like anything on this list below, I would love to help you get it done:

Content Writing

White papers

Case studies

Ghost-written articles

Web content

Newsletters

Business blogs

Content Strategy

Web Content Strategy

Content Audits

Editorial Planning

Workshops & Training

Social Media

Social Media Strategy

Social Media Activation

Content and Social Media Integration

Customer Engagement on Social Channels

Workshops & Training

Content Review

Book reviews

Quality Assurance for Training Material (manuals, binders, hand-outs)

Review of Existing Marketing Collateral Material

If you did not find what you were looking for on this list, please don’t hesitate to contact me to discuss a customized solution for you.