Well, how do you know if your content is any good if you don’t evaluate it from time to time? A content analysis helps to:

• Weed out ROT (Redundant, Outdated or Trivial content)
• Identify any gaps or missed opportunities in capturing and nurturing your audience
• Prioritize important brand messages
• Measure up against the competition
• Sustain quality content that helps prospects, clients and stakeholders to make positive decisions about your brand.