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6 Creative Ways Healthcare Marketers Can Use Twitter Vine

Can you share a meaningful healthcare message in six seconds? Does Twitter's new app, VINE have anything to offer healthcare marketers? … [Read more...]

4 Tips for Promoting Your Hospital Brand Strategy

A great hospital brand is hard to find. That's because traditionally marketing and branding have been considered an expense rather than an investment that yields return. However much like corporate brands, hospitals and healthcare businesses should be guided by the vision of the organization, their values statement, and of course consumer rankings. … [Read more...]

Healthcare Social Media: Early Adopters ‘Not Waiting For Customers to Come to Them.’

A new report from PricewaterhouseCoopers outlines the various ways social media is changing the interaction between healthcare providers and consumers. … [Read more...]